Sandhya Shah’s journey is rooted in passion, persistence, and a deep love for craft. Though trained in commerce, her heart always belonged to the world of design. Starting with just one machine and a head full of ideas, she taught herself embroidery, sketching every motif, refining every stitch, and gradually growing her studio with care and intention.

Restless and creatively driven, Sandhya constantly seeks out the new. For her, design is a daily act of reinvention. To sharpen her skills, she later pursued formal training at NIFT Mumbai, adding structure to an already intuitive process.

She now oversees every detail of production, from raw material to final garment, grounded in the belief that fashion should carry meaning. Her designs reflect timeless elegance, thoughtful craftsmanship, and a slow fashion ethos that values quality over quantity.

Above all, Sandhya creates for the woman who chooses to be seen through grace, not noise.