ARTISTRY BEHIND THE FABRIC

Karigars, the heart of the fashion industry, are skilled artisans and cultural custodians. Their expertise is rooted in traditional techniques that often date back centuries. Crafts such as zardozi (metallic embroidery), kantha (running stitch embroidery), and bandhani (tie-dye) are more than artistic expressions; they are legacies passed through generations. Each technique carries the essence of a region’s culture, ensuring that the stories of communities are preserved in every garment.

The journey of a karigar begins at a very young age, often learning the craft alongside family members. Despite the painstaking labour and long hours, their commitment to their art remains steadfast. Many artisans spend days, sometimes months, perfecting a piece, ensuring every detail reflects their dedication.

In recent years, the demand for handcrafted pieces has been rising, with consumers appreciating the authenticity and labour-intensive processes behind these creations. However, challenges like low wages, lack of recognition, and limited access to global markets often undermine their work. Efforts by designers and organisations to promote fair trade and give these artisans their due credit are helping bridge this gap.

By investing in handcrafted fashion, we not only enhance our wardrobes but also empower these artisans. When you choose an intricately embroidered saree or a handwoven fabric, you’re supporting a family, sustaining a tradition, and wearing a piece of history.